There aren’t many big organisations out there that can release one failing product after another and not only survive, but continue to grow. I speak of the almighty Google.
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If you have your own website, or work in the online industry, at one point or another you will cross paths with Google Analytics. Web analytics tools can be very expensive, hence why most people will start with Google Analytics, a powerful and free tool for website analysis.

Just because Google Analytics is free, it doesn’t mean it lacks some handy features that make it more than powerful enough to compete with the big guns. Here are five tips to help you get more out of Google Analytics. Continue reading »

The popularity of location based applications is on the rise with the global introduction to the likes of Foursquare and Yelp!. Though it seems many have forgotten Twitter has been location aware for some time now.

Twitter gives you the option of enabling Geotagging in your account settings (see image below). Once enabled, third party applications will add a link to your location along with your tweets. (Note that these will only be visible on third party applications and not on the Twitter website). Continue reading »