There’s nothing more annoying than skimming through your RSS feeds, finding an article you want to read, then realising the publisher has set their RSS feed to only show a summary. The biggest offenders are the mainstream news publishers.
The obvious reason behind this would be to entice you into clicking through to their website to read the full article. But why?
If I’m on a mobile device and you take me to an desktop website, I’ll leave.
If the article isn’t as interesting as I first thought, I won’t bother reading the rest anyway.
If you’re trying to drive traffic to your site to make money from advertising, just advertise in your feed.
If you want to get me to your site so I may stay a while and read something else, insert links to similar posts into your feed.
At the end of the day, if the article is worth reading, why make it difficult for people to read it. Who knows, they may even decide to visit your site.
It’s a rarity that we see these two men involved in something destined to fail, but is that what Steve Jobs and Rupert Murdoch are doing with The Daily? Continue Reading →
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It’s that special time again that comes along every four years, the largest sporting event in the world is upon as. As we come to the close of the group stage of the tournament, there’s no better time to track your team’s progress. Here are some great resources that will help you stay on top of what’s happening in the 2010 FIFA World Cup South Africa.
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When I began writing this post it was heading down a very different path. To be honest, it was going to be another attack on how traditional media these days just can’t keep up with technology when it comes to breaking news stories. This is where Twitter comes in handy. Following both traditional and new media sources gives you a constant feed of when stories are announced.
The New York Times has given up with the whole ink and paper thing… well not entirely, but they have moved to AIR. The Times Reader is available on the Adobe AIR platform, allowing users to read the paper on their computer. This may not be anything new, as we’ve been able to read the news online for quite some time now. The Times Reader does however give you the opportunity to take the paper offline.
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You by now have all come across Hulu, the joint venture between NBC Universal, News Corp and now Disney. What a beautiful thing. The ability to stream TV shows and movies on demand, straight from the web…as long as you’re in the USA. It may be quite some time before Hulu comes to other countries around the world *sigh*. The UK have a variety of channels allowing users to stream popular shows online such as BBC iPlayer and Channel 4. But what about Australia I hear you say? Yes, we do have some options…
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This weekend saw us celebrating ANZAC day, and although there wasn’t a public holiday to follow on the Monday, there was still (as always) cause to raise a glass in honour of those ANZAC’s who fought at Galipoli in WWI. This year you would have noticed the ‘VB: Raise a Glass’ campaign created by Droga5, Sydney. The campaign was aimed at raising money for the Returned and Services League (RSL) and Legacy. This was achieved by asking people to donate via the Raise a Glass website as well as $1 from every case of VB sold donated to RSL and Legacy.
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