There’s nothing more annoying than skimming through your RSS feeds, finding an article you want to read, then realising the publisher has set their RSS feed to only show a summary. The biggest offenders are the mainstream news publishers.
The obvious reason behind this would be to entice you into clicking through to their website to read the full article. But why?
If I’m on a mobile device and you take me to an desktop website, I’ll leave.
If the article isn’t as interesting as I first thought, I won’t bother reading the rest anyway.
If you’re trying to drive traffic to your site to make money from advertising, just advertise in your feed.
If you want to get me to your site so I may stay a while and read something else, insert links to similar posts into your feed.
At the end of the day, if the article is worth reading, why make it difficult for people to read it. Who knows, they may even decide to visit your site.
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